Toshiba Corp. is going on an offensive in Asia, Africa and the Middle East with a liquid crystal display TV set that can be viewed even during power outages or in areas with poor reception, problems that still plague many countries.
It’s new Power TV, with its built-in battery backup, hits markets across Southeast Asia next month. The company plans to start selling Power TV in the Middle East and Africa next year. The move is part of Toshiba's efforts to bolster TV sales and production in emerging economies, where demand for LCD TVs is expected to soar. TV sales in Japan are predicted to slump sharply next year due to the end of a government incentive program. In response, Toshiba is moving to tap demand in developing countries.
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